Certificate in Digital Marketing
Qualification Title: Certificate Digital Marketing
Course Code: CW_BRDIG_S (Carlow)
Credits: 10 Credits
NFQ Level: 8
Duration 10 Weeks part-time
Delivery: Blended
Course Fee
The standard fee for this programme is normally €780 per participant. Local Enterprise Office Carlow will charge a fee of €150 per participant and will subsidise the remaining fee.
Overview
Digital marketing is paramount to the marketing and communications strategy of businesses and organisations in today’s world. It is an effective and efficient but varied discipline that requires the practitioner to employ a range of skills and know-how as part of an overall marketing strategy.
This certificate programme introduces the learner to the dynamics and challenges present in the principles and practice of online and digital media marketing. It aims to equip the learner with the skills to create, develop, maintain and critically evaluate an excellent online marketing communication strategy.
Subjects
- Introduction to Digital Marketing
- Strategy and Planning
- The Digital Customer
- Social Media Marketing
- Digital Marketing Tools
- Data Analytics
- Social and Ethical Issues in Digital Marketing
Entry Requirements
All applicants will be considered on a case-by-case basis. Lifelong Learning reserves the right to require applicants to attend for an interview to determine their suitability for the programme.
PLEASE NOTE THESE COURSES ARE ONLY FOR EMPLOYEES OF COMPANIES BASED IN COUNTY CARLOW. A COMPANY CAN NOMINATE AN EMPLOYEE AND PAY THE FEES DIRECTLY OR PROVIDE A LETTER OF SUPPORT WITH THE STUDENT PAYING. IT CARLOW LIFELONG LEARNING ARE RESPONSIBLE FOR THE DELIVERY OF THE PROGRAMMES.